Partner for Success: Creating a Culture of Stewardship

Partner for Success: Creating a Culture of Stewardship

Does your nonprofit’s team embrace legacy giving? Especially your major gift officers and others in development? Elevate your deferred giving program by creating a culture of stewardship - centered around your legacy society. Learn from Elizabeth Ayers, J.D., who built a strong, sustainable program with a well-executed stewardship plan at UNC-Chapel Hill where she is Executive Director of Gift Planning. Elizabeth has presented this program nationally and is thrilled to bring it home to the Carolinas. This session is facilitated by legacy marketing specialist Claire Meyerhoff, who will share her top five ideas for engaging donors by promoting (or starting!) a legacy society.

Elizabeth Ayers, JD | UNC Chapel Hill
Claire Meyerhoff | PG Agency

Tuesday, May 14 | 1:00pm

Gooch B

Elizabeth Ayers on Wednesday, October 4, 2023 on the campus of UNC-Chapel Hill (Photo by Jen Hughey/UNC-Chapel Hill)